Marketing is no longer just a supporting function, it has become one of the most powerful drivers of business growth and competitive advantage. In today’s rapidly changing environment, shaped by technological disruption and rising customer expectations, marketing leaders must rethink how brands create value. This presentation explores the key trends redefining the field, from AI-driven hyper-personalization and omnichannel customer journeys to the explosive growth of social commerce. Ultimately, it examines how marketing can transform brand strength into measurable business performance and long-term competitive advantage.

She is a senior marketing and communications leader with extensive experience across multinational and public sector organizations. She held leadership roles at T-Systems Hungary, Magyar Telekom, and the Hungarian National Lottery, where she also served as Chief Commercial Officer. Since 2025, she has been Marketing and Communications Director at the HUN-REN Hungarian Research Network.

One of TOP 10 European Marketers of 2026. Cesar is a marketing leader operating at the intersection of technology, strategy, and business growth. With expertise in enterprise services – from cloud and infrastructure to data and AI – he turns complex solutions into clear value propositions, builds strong B2B brands, and drives measurable business impact while fostering high-performing teams.

Kristina is driving brand growth through innovative, data-driven marketing strategies. She focuses on rapid user acquisition and sustainable market expansion. Passionate about people development, Kristina inspires a customer-first marketing team and fosters a positive, growth-oriented culture.

Karolis grew the marketing team from just a few people to over 70 specialists, and increased the company’s revenue from €2 million to €50 million in four years.

With over a decade at Google, Justas has consulted hundreds of companies on the strategic frameworks needed to scale rapidly from the Baltics to the global stage. Now he focuses on helping organizations drive exponential growth through the power of AI.

After financial and sporting downturns, as well as conflicts with fans, the legendary VILNIUS ŽALGIRIS is facing major change. The new leadership promises an impressive renaissance for the football club and presents ambitious plans for its future.

How can strong marketing reinforce a sports club’s identity, attract audiences and sponsors, and revive an iconic football symbol – VILNIUS ŽALGIRIS? At CMO Summit, these insights will be shared by well-known figures.

Tadas Burgaila is an entrepreneur, a private shareholder of VILNIUS ŽALGIRIS, co-founder of the KILO GROUP, and one of Lithuania’s most successful technology entrepreneurs.

After financial and sporting downturns, as well as conflicts with fans, the legendary VILNIUS ŽALGIRIS is facing major change. The new leadership promises an impressive renaissance for the football club and presents ambitious plans for its future.

How can strong marketing reinforce a sports club’s identity, attract audiences and sponsors, and revive an iconic football symbol – VILNIUS ŽALGIRIS? At CMO Summit, these insights will be shared by well-known figures.

Andrius Tapinas is a public figure and President of VILNIUS ŽALGIRIS, responsible for the club’s representation, marketing, and audience growth strategy.

Many companies see global expansion as a strategy challenge – entering new markets and reaching bigger audiences. But brands that succeed internationally do so because people trust them.

Drawing on Vinted’s experience growing across multiple markets, Andrew will explore how authentic brand positioning, transparent communication, and consistent user experience help build trust at scale. Because global expansion isn’t just about entering new markets. It’s about scaling trust.

Andrew is a marketing and creative leader with over 20 years of experience across scale-ups, global organizations, and creative agencies. Known for combining strategic thinking with creativity, he focuses on building strong, purpose-driven brands that drive growth. His work sits at the intersection of technology, culture, data, and creativity, helping brands create marketing that resonates with global audiences.

After successfully scaling across the United States and Western Europe, NORDCURRENT strenthened their expansion into Asia – company’s titles have climbed to #1 iPad game rankings in markets such as Indonesia and Malaysia, and even China.

Asia is not simply another growth region. It operates through distinct platform ecosystems, unique consumer behavior, and communication models that differ fundamentally from Western markets. How do you adapt a global brand for audiences shaped by entirely different digital environments? How do you build relevance where visibility, influence, and engagement follow different rules?

NORDCURRENT – a Vilnius-founded mobile game publisher with more than 800 million downloads worldwide and a portfolio of globally recognized titles

Ada has more than 13 years of leadership experience across tech, finance, aviation, and consumer goods, she is known for driving data-led growth, brand transformation, and customer-centric strategy in competitive international markets. Today, she focuses on scaling global game franchises, merging technology with community, and building digital products into cultural platforms that extend far beyond the screen.

With over 30 years of experience in marketing, Vaida was one of the leaders behind the introduction of the TELIA brand in Lithuania. She spent nearly 20 years at Kraft Foods (now Mondelez International), where she grew from Brand Manager to Marketing Director for the Baltics and Kaliningrad region, and became a board member of the Baltic division. In 2025, she was named CMO of the Year.

Kaitel is a marketing automation professional who combines strategy, copywriting, and data to turn communication into measurable business results. She helps companies move from scattered campaigns to structured customer journeys that convert. By simplifying complex marketing setups, Kaitel turns insights into clear actions – and actions into real business impact.

Iveta is a seasoned digital transformation leader with a strong track record of delivering strategic growth across complex, multi-market environments. As Digital Solutions Lead for the Baltics, she operates at the intersection of business and technology, advising senior stakeholders on how to translate commercial ambition into scalable, high-impact digital execution.

Working with CMOs across industries, Linas has noticed a pattern that quietly undermines growth – the constant focus on competitors. Share of Voice benchmarks, creative audits, and reactive media moves have made comparison a default marketing practice. What if this “strategic diligence” is actually preventing brands from becoming truly distinctive?

In this talk, Linas will challenge the instinct to benchmark everything against competitors and argue for a stronger inward focus – investing in your own value proposition, audiences, and distinctive assets. Drawing on experience with leading regional brands, he’ll share a practical perspective on how CMOs can break the comparison cycle and focus on what truly drives growth.

Linas leads BPN – the #1 ranked media agency in Lithuania (RECMA) and part of IPG MEDIABRANDS – working with the largest advertisers across the Baltic region. With deep expertise in media strategy, data-driven planning, and brand growth, he has a front-row seat to how marketing leaders make their most consequential decisions.

Giedrė is an experienced business leader who has held several C-level positions, leading teams across commerce, customer service, operations, and marketing, as well as serving as a CEO. Throughout her career, she has built and scaled businesses across the Baltic States, major European markets, and the United States.

She spent nine years at PIGU.LT, joining the company when it was still a startup and growing alongside it as it evolved into the leading e-commerce platform in the Baltic States. Her experience combines strategic leadership, international market development, and a deep understanding of digital commerce growth.

Venture capital fund partner, innovation enthusiast, investor, and developer of public initiatives. Mentor for various entrepreneurship projects and an expert in ecosystem development. LiMA representative in the media, conference speaker, and panel discussion moderator.