2026 m. liepos 7 d.10:00 – 13:30
About the event
Pasidalinkite:
As part of the AMS World Marketing Congress, we invite scholars, researchers, and marketing practitioners to join a dynamic exchange of ideas on the most pressing challenges facing the profession today. By bringing together academic insight and real-world business experience, this special session aims to bridge the gap between theory and practice and explore how marketing can create greater impact in an increasingly complex environment.
On July 7, from 10:00 to 13:30, participants will engage in discussions on four critical topics shaping the future of marketing: the evolving competencies required in the age of AI and data, the challenge of transforming data into actionable business decisions, balancing short-term performance with long-term brand building, and strengthening marketing’s strategic role in public-sector decision-making.
Join us for an inspiring conversation on how marketing professionals, educators, and researchers can work together to address today’s challenges and shape the future of the discipline.
Registration is free, but seats are limited. Please register to secure your spot: https://forms.gle/g72ubH3tmbdwpWMG6
The event will take place on July 7th at Vilnius University TechHub, Faculty of Economics (Saulėtekio al. 9, II rūmai).
Dalintis:
Speakers
What’s on & When
10.00 - 10.05
Welcome
10.05 - 10.45
ARE MARKETING COMPETENCIES KEEPING PACE WITH THE MARKET? HOW SHOULD SPECIALISTS BE TRAINED IN THE ERA OF AI, DATA, AND CONSTANTLY EVOLVING SKILLS?
Moderator: Rūta Gaudiešienė | Board Member, LiMA & Partner, Civitta
Participants:
Prof. Dr. Barry J. Babin | University of Mississippi
Prof. Dr. Jean-Luc Herrmann | University of Lorraine
Prof. Dr. Nic Terblanche | Stellenbosch University
Vaida Jurkonienė | CMO, Telia (CMO of the Year '25 & LiMA Board Member)
Moderator: Rūta Gaudiešienė | Board Member, LiMA & Partner, Civitta
Participants:
Prof. Dr. Barry J. Babin | University of Mississippi
Prof. Dr. Jean-Luc Herrmann | University of Lorraine
Prof. Dr. Nic Terblanche | Stellenbosch University
Vaida Jurkonienė | CMO, Telia (CMO of the Year '25 & LiMA Board Member)
10.45 - 11.25
BIG DATA, GUT DECISIONS: SOLVING THE MODERN BUSINESS PARADOX
Moderator: Guoda Stavarienė | Sociologist & Business Strategist,
Former Head of Retention at Nord Security
Participants:
Prof. Dr. Klaus-Peter Wiedmann | Leibniz University
Prof. Dr. Joel Le Bon | Johns Hopkins University
Prof. Dr. Greg Kivenzor | University of Connecticut
Ada Mockutė-Jaime | CMO, Nordcurrent (CMO of the Year '26)
Moderator: Guoda Stavarienė | Sociologist & Business Strategist,
Former Head of Retention at Nord Security
Participants:
Prof. Dr. Klaus-Peter Wiedmann | Leibniz University
Prof. Dr. Joel Le Bon | Johns Hopkins University
Prof. Dr. Greg Kivenzor | University of Connecticut
Ada Mockutė-Jaime | CMO, Nordcurrent (CMO of the Year '26)
11.25 - 12.00
Coffee Break
12.00 - 12.40
BRAND IDENTITY CRISIS: ARE WE STILL BUILDING BRANDS OR JUST OPTIMIZING PERFORMANCE?
Moderator: Kristina Mažeikytė | CMO, Brand Builder & Business Growth Leader
Participants:
Prof. Dr. Mathieu Kacha | University of Lorraine
Prof. Dr. John B. Ford | Old Dominion University
Prof. Dr. Nic Terblanche | Stellenbosch University
Ąžuolas Zubkonis | Head of Sales & Marketing, Swedbank Lithuania
(CMO of the Year '24)
Moderator: Kristina Mažeikytė | CMO, Brand Builder & Business Growth Leader
Participants:
Prof. Dr. Mathieu Kacha | University of Lorraine
Prof. Dr. John B. Ford | Old Dominion University
Prof. Dr. Nic Terblanche | Stellenbosch University
Ąžuolas Zubkonis | Head of Sales & Marketing, Swedbank Lithuania
(CMO of the Year '24)
12.40 - 13.20
HOW CAN MARKETING IN THE PUBLIC SECTOR GET A SEAT AT THE DECISION-MAKING TABLE?
Moderator: Rūta Putnikienė | Board Member, LiMA & LRT
Participants:
Prof. Dr. Sreedhar Madhavaram | Texas Tech University
Prof. Dr. Jean-Luc Herrmann | University of Lorraine
Prof. Dr. Joel Le Bon | Johns Hopkins University
Tomas Godliauskas | Former Vice-Minister of National Defence, Lithuania
Moderator: Rūta Putnikienė | Board Member, LiMA & LRT
Participants:
Prof. Dr. Sreedhar Madhavaram | Texas Tech University
Prof. Dr. Jean-Luc Herrmann | University of Lorraine
Prof. Dr. Joel Le Bon | Johns Hopkins University
Tomas Godliauskas | Former Vice-Minister of National Defence, Lithuania
13.20 - 13.30
Closing remarks
About AMS World Marketing Congress
The annual World Marketing Congress (WMC), brings together marketing scholars from across the globe for a dynamic and supportive forum. Here, we foster insightful ideation and stimulating discussions on a wide range of cutting-edge marketing topics.
At WMC, attendees can look forward to an enriching experience filled with engaging activities. You’ll have the opportunity to attend panel sessions, peer-reviewed presentations of the latest research advancements, and special topic sessions.
The World Marketing Congress is held in locations outside of North America, attracting a truly global audience. We believe that embracing the culture of the host country enriches the overall experience, and we make it a point to incorporate various cultural events into each event. This allows attendees to create lasting memories.
This year, the Congress will take place from July 7 to 10, 2026, in Vilnius, Lithuania.