“The evolution of marketing around the world has been an impressive journey, with many changes. Marketers have helped many new organizations to emerge and enabled change in old companies with centuries of history. They have changed societal attitudes and helped people to communicate and find compromises. Today, in the context of digital transformation, we can explore our environment more than ever, analyze consumer and customer needs in real-time, and build relationships, the importance of marketing people is paramount. Let's recognize and appreciate this as we celebrate marketing on 27 May.”