Naujienos

2023 was marked by the approval and implementation of EASA’s new three-year strategy structured around three pillars: digital, development, and dissemination. It builds on EASA’s 30th anniversary declaration for proactive and effective advertising self-regulation and the enhancement of socially responsible advertising in Europe signed in Madrid and aims to further pursue the positive momentum EASA has gained over the last years.

Digital is high on the agenda, as the largest share of ad spend is online. EASA has continued working towards ensuring that, in the wake of Google, all major digital players join our Alliance and contribute to the advertising self-regulatory systems they benefit from. “Digital” also means continuing to invest in digital transformation, funding data-driven monitoring of online ads. Additionally, EASA double-downed its efforts on influencer marketing, especially as it is a space where advertising self-regulation can play a key role, and it is getting enhanced attention from media and policymakers, and it is a space where advertising selfregulation can play a key role. EASA launched the DiscloseMe tool, providing information on applicable transparency disclosures, and initiated work on the Influencer Marketing Standards Training (IMST), which helps ensure content creators are aware of the applicable rules.

Pilną publikaciją skaitykite čia.