Naujienos

EASA’s Self-Regulatory Organisation (SRO) members ensure that all Cross-Border Complaints (CBCs) are handled effectively and efficiently with a thoroughly developed mechanism based on a network of independent, impartial, and recognised SROs that exchange constant flows of information.

 

Cross-border complaints (CBCs) are consumer or competitor complaints lodged against advertisements that appear in media or originate from advertisers based in another country than that of the plaintiff. The EASA Secretariat coordinates these types of complaints through a system that has been in operation since 1992, when it was set up in response to the creation of the European Single Market. This mechanism was built to address issues whereby advertising originating from one EU Member State is circulating in media from another. SROs handle an average of around 236 complaints annually.

 

In 2023, the number of cross-border complaints was 179. As can be seen in Figure 1, from 2021 to 2022, there was a 46 CBC increase.

 

• EASA’s CBC system covers 27 EASA SRO members in 25 European countries that handle complaints. 2 It also reaches out, on an ad hoc basis, to international SROs that are members of the International Council for Ad Self-Regulation (ICAS).

 

• EASA has members both inside and outside of the European Union who participate in the CBC mechanism. Each CBC is assessed based on the rules, laws, and regulations of the SRO in the country of origin of the medium or the advertiser, depending on the type of ad.

 

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