Naujienos

If marketing is to be a force for good within organisations – as well as for customers – then one of its priorities must be to attend to the wellbeing of employees. Not only is this an ethically sound approach, it can help to retain and attract talent. What are leading brands are doing in this field, and how can marketers emulate this success in their own organisations?

 

Last year, Prince Harry shocked the world by revealing he’d spent 20 years battling mental health issues after the death of his mother, Diana, Princess of Wales. The admission couldn’t have been better timed, arriving in what has been dubbed ‘the year of mental health awareness’.

 

It was a year in which government pledges were made, placing more emphasis on mental health, and Harry joined forces with the Duke and Duchess of Cambridge to set up Heads Together, a charity that promotes good mental wellbeing.

 

Now, the concept of workplace wellbeing – where companies address an employee’s physical and mental health – is gaining traction in businesses large and small, with many marketers keen to incorporate this culture into their employer brand. But how are they doing it, and can workplace wellbeing really achieve tangible results?

 

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