Brands Are Trotting Out the Teacher Discounts This Back-to-School Season
Data: 2020 m. rugpjūčio 24 d.
There’s probably never been a tougher time to be a school teacher than right now. As the fall approaches and schools across the country ponder their reopening strategies, teachers are increasingly anxious about the health consequences—both for themselves and their students—of returning to the classroom.
A survey by the Ohio Federation of Teachers released two weeks ago found that only 8% of teachers feel comfortable with in-person lessons. In Syracuse, N.Y., a teacher survey released last week showed that 77% favor remote learning. The same percent of teachers in Maine admitted in an Aug. 14 survey that they had serious concerns about going back. Meanwhile, a survey of early-ed teachers in Louisiana conducted last month showed that 38% feel depressed, and according to a recent article in the Education Week journal, the prevailing feeling among teachers right now is “a gnawing sense of anxiety, dread and fear.”
It’s hardly within the powers of an ordinary brand to quell teachers’ angst, but White Castle’s marketing people are at least trying to improve their lunch hour. Starting today and running through Sept. 24, teachers who show their school ID at their local White Castle can get 20% off their orders. The offer’s good for school administrators, principals and daycare workers, too.
“We hope that this expression of thanks can put a smile on their faces,” White Castle vp of government and shareholder relations Jamie Richardson said in a statement.
White Castle is hardly the only company offering discounts to teachers right now. BP announced a fuel discount earlier today (15 cents per gallon off, assuming the teacher fills up the tank). Kroger is giving a 10% discount on general merchandise to teachers through September. On July 14, Target announced that it would take its annual 15% teacher discount it usually activates for a week and extend it to six weeks.
